The Sri Lanka Tourism Alliance has launched a new global campaign, "Love Sri Lanka, Always", encouraging travellers to explore Sri Lanka throughout the year.

The campaign highlights unique seasonal experiences such as the elephant gathering at Minneriya National Park, the beautiful lantern displays during Vesak, and the grand Kandy Esala Perahera in Kandy.

Through digital storytelling and global promotion, the campaign invites travellers to rediscover Sri Lanka’s culture, wildlife, and natural beauty all year round. ✨